Last week, the 2015 Spring Tea Expo closed in the Canton Fair Complex. Although the area of the Spring Tea Fair is larger, there are fewer exhibitors, but it brings more benefits to the tea customers in Yangcheng.

　　Larger area, fewer exhibitors

　　According to the organizer's announcement, the six major exhibition halls of this exhibition are nearly 60,000 square meters, almost double the area of the previous exhibition. It is the largest tea industry event in the country in the first half of the year. However, compared with the 2014 Autumn Tea Fair, it is an indisputable fact that the number of exhibitors has decreased. According to the organizer's publicity materials, there are 8 venues in the 2014 Autumn Tea Expo, with 657 exhibiting companies. And this year's Spring Tea Expo 6 pavilions, a total of 392 exhibitors. The largest decrease was mainly in tea ware cultural centers, which dropped from 279 companies last year to 89 this year.

　　Some exhibitors said: “The whole industry is in a downturn, and the transaction volume is much different. "Although there are more Pu'er tea exhibitors than last fall, some well-known brands continue to participate, but some have given up on the Spring Tea Expo.

　　Government industry associations hold a group exhibition

　　The industry generally reports that the market is not good, and the phenomenon of government industry associations holding groups to participate in the exhibition is also increasing. With the gradual acceptance of tea culture by the general public, the governments of tea-producing areas have gradually paid attention to the development of the tea industry. Therefore, although the booth of the tea merchants participating in Baotuan's exhibition is not large, we can also find good tea from them.

　　According to the statistics of the organizer, there are 8 groups from Sichuan, Hubei, Yingde, Meizhou, Dapu County, Guizhou Yanhe, Guiyang, and Wanxiang Tea City. During the exhibition, Shenzhen, Huizhou, Dongguan, Zhongshan and other tea industry associations organized delegations to participate in the exhibition. The British-German Tea Association organized nearly 20 companies to participate in the exhibition. The booth was small, but there was no shortage of good tea. The British-German black tea in Shangmingxuan was once selected by the provincial government as a gift to the King of Sweden. Although Sichuan is not as famous as Zhejiang, Fujian, Yunnan and other major provinces, it is also a major tea-producing province in my country. This time, the Sichuan Provincial Department of Commerce organized 102 brand companies from 16 regions to participate in the exhibition, with an exhibition area of 1,368 square meters.

　　The market continues to fall by 10%

　　The tea market has been declining since last year. Take the price of Dayi Yiwu New Tea as an example. In 2012, its price was 11,000 yuan/kg, and it reached 20,000 yuan/kg at the highest point. By this year, it has fallen to 9,000 yuan/kg.

　　Some people in the Tea Association predict that the future development of the tea industry may show a trend of polarization. The demand for high-end tea market has increased, but ancient trees and famous camellia are scarce resources and will have a certain investment value; while low-end products have been speculated a few years ago, after this round of adjustments, they will gradually return to rationality.

　　According to the investigation and analysis of the Guangdong Tea Industry Association, the overall price of spring tea has dropped by about 10%. Among them, the price of bulk Dancong Mao tea has been reduced from 65 to 70 yuan per catty in the previous year to about 60 yuan per catty this year; Last year’s 400 yuan/jin was lowered to this year’s 300 yuan/jin. The reasons for the price drop were the market downturn and the inventory backlog of the previous year.

　　There is really good tea for returning to nature

　　As for the market conditions, it is generally reflected that it is a downturn. In fact, during the growth and exploitation of tea in this spring, the weather conditions across the country are generally good, the tea farmers are relatively mature, and the quality of tea is quite good. Exhibitors are also quite solid in the pricing of new tea. In recent years, ancient tree tea and Shantou tea, which are quite popular in recent years, are only priced at 200-300 yuan/200g.

　　There are no more fancy packaging, complicated concepts, and more new teas focus on returning to the basics.

　　Jinfan tea's "Shantou tea" is almost all named after the place of origin, including the Xigui tea produced in Menglu Mountain, Xigui Village, Dongxiang, Linxiang District, Lincang City, Yunnan, and is produced in Mengsong Township, Menghai County, Xishuangbanna The Mengsong tea, the special variety Zijuan tea produced in the tea gardens of Nannuoshan, and the famous tea Naka tea in Yunnan.

　　Zijuan tea is especially popular. Its color is purple and black and oily, the strips are tight, the aroma is soft, the nectar is rich, the soup is lavender and translucent, and the taste is soft. Because it is a rare and special species, tea merchants use the homophony as the unique tea tree based on the characteristics of Lin Daiyu’s “ring “purple cuckoo” and the tea tree“purple tip” The variety is named "Zijuan".

　　In order to ensure the supply of ancient tea raw materials, the famous Yayun signed a long-term contract for the ancient tea area on the western slope of Ailao Mountain and the ancient tea area of Wuliangshan, where there are nearly 30,000 ancient tea trees over a century old. Few merchants are willing to use ancient tea tree raw materials as black tea raw materials. The black tea they launched this year with ancient tree tea is particularly worthy of attention. The ancient tree tea has high amino acid content, is naturally sweet, and is more resistant to brewing than ordinary black tea. Generally, it can be brewed 15 to 16 times. , And it is the most mellow taste at 5 to 6 courses