Mangshi Ecological Tea Co., Ltd. gave reporters a bit of first impression“ The fragrance of wine is not afraid of the feeling of the deep "alley": When the reporter went to the company, he drove a few times in the roadway, and finally found it after passing through a bumpy road that has not yet been completed. But when you walk into the factory area, it makes people's eyes bright: lawns, green trees, flowers, and fountains decorate the factory area. The environment of the factory area is beautiful, clean and tidy. The production area and the living area are separated and organized, just like a carefully carved park. . “Our factory is a garden-style factory newly built with export food standards. "The company's chairman Li Minglian said with some pride.

　　“Do you still export tea?” The reporter can't believe it .

　　“Of course, 70% of our products are exported. "Li Minglian said with a smile, "Our annual output is more than 2,500 tons, and our products include more than 150 varieties of Yunhong brand black tea, green tea, Pu'er tea, and famous tea. Among them, Pu'er tea is mainly sold to coastal areas, Taiwan, and Taiwan. In Hong Kong and other regions, black tea and green tea are mainly sold to Russia, Eastern Europe, Southeast Asia and other countries and regions. ”

　　 Is there anything special about Yunhong tea? Enter the company’s product display In the hall, the reporter first noticed not the various teas on display, but the wall of honor certificates and trophies. “We have successively won the provincial key leading enterprise of agricultural industrialization in Yunnan Province, the advanced enterprise of tea development in Yunnan Province, the growth-oriented small and medium-sized enterprises in Yunnan Province, the famous trademark of Yunnan Province, the Food Safety Award of Dehong Prefecture, the Integrity Private Enterprise, the First Tax Payment Credit The company’s products have been awarded the title of “Favorite Product of Consumers in Yunnan Province”, the ancient tree tea cake won the International Famous Tea Gold Award of the World Tea Federation, and the peacock’s hometown ecological tea Qizi cake won the Shaanxi “3·15” Expo Gold Award, Yunhong Tuo Tea won the first prize of China Tea Cup Tuo Tea……” Li Minglian proudly introduced. The reporter roughly counted, no less than 50. These medals and trophies silently told people the experience of a tea company's gradual growth.

　　 Rome was not built in a day, of course, the fame of Yunhong Tea Ups and downs and hardships. Li Minglian told reporters that the predecessor of the company was the Mangshi tea factory established by his father in 1993. After more than ten years of hard work by his fathers, the tea factory was small and large, but Li Minglian was not satisfied. Operation and management, forward-looking planning for the future development of the company; according to market demand, effective measures are taken in base construction, product development, brand creation, market competition, talent training, scientific and technological reserves, advertising, etc., to enhance the competitiveness of the company ; Set up sales branches in Beijing and Guangzhou, continue to expand sales, improve the sales network, and further expand and strengthen the company. However, the domestic market is highly competitive and ever-changing, especially the sharp drop in tea prices in 2007, which put the company in a very difficult position. How can we highlight the encirclement? Li Minglian, who majored in international trade, thought about the international market. Go for a break and sell our Dehong tea abroad. With the enthusiasm of young people to venture and fight, Li Minglian embarked on an arduous journey of expanding the international market. Through overseas inspections and active participation in the exhibition, Li Minglian has greatly broadened his horizons, especially the advanced production techniques and strict quality and safety standards of developed countries in Europe and America, which not only left a deep impression on him, but also deeply inspired him: strict foreign standards It's nothing more than wanting eco-friendly tea. Isn't this the unique advantage of our Dehong tea?

　　 determined Li Minglian began to prepare for the export of tea: build an area of ​​30 Multi-acre standardized new factory area; In order to facilitate the export business, the current company has been established, and sales branches have been established in Beijing and Guangzhou; In order to ensure the quality, the HACCP food safety management system certification has been introduced; and Zhongshan, Jiangdong, Mengjia, etc. More than 1,700 farmers in towns and villages signed ecological tea planting and purchase agreements to strengthen the technical guidance for tea farmers……the hard work will bring joy to the harvest. The eco-environmental Yunhong tea is deeply loved by the international market, and the company also It has achieved rapid development and has become the only enterprise in the state that has direct export release. At present, the company has developed into a professional tea company integrating tea planting, processing, and sales. The fixed assets are 120 million yuan, and the annual output value is more than 38 million yuan. The staff has grown from about 20 people when the factory was built to the current 100. With many people, the company has now developed into a well-known enterprise in the tea industry in the whole state.

　　 Li Minglian, whose career is on the right track, is not satisfied. He takes out a set Show the newly made Yunhong black tea to reporters. "This is our best black tea. It is made with traditional craftsmanship. It has a pure aroma, a bright color and a rich taste. The quality is better than many famous domestic black teas, but the price is much lower. Why? We lack culture. "Li Minglian said with no worries. Li Minglian, who went out and opened his eyes, knew that tea is deeply rooted in Chinese culture, and it is difficult to further discover the value of tea without cultural packaging. He began to have new and far-reaching ideas. "Our tea is ecological and environmentally friendly, our tea gardens are infinite, and our cultural landscape is also colorful. If these are connected to form a unique tea culture, it will be more attractive. "Li Minglian said. He told reporters that he has a dream in his mind, which is to organically integrate the tea industry and tourism while continuously expanding the scale of tea planting and production, develop ecological tea gardens and feature leisure tourism projects, enrich the connotation of the tea industry, and let people come. Dehong visits the tea garden, picks tea, makes fragrant tea, observes the tea ceremony, tastes the charm of tea, enjoys tea culture, and stays in the tea (guest) house, allowing visitors to learn about Germany by personally experiencing the fun of tea planting, tea picking, tea making, and tea tasting Hong, know Dehong, fall in love with Dehong.

　　The reporter ridiculed Li Minglian thinking too much, but he didn’t think so:“ We have more than 16,000 mu of tea gardens and more than 1,700 growers. Now tea leaves can bring them an income increase of more than 1,200 yuan per mu, but it is still not enough. The farmers in the alpine mountainous area are still very difficult. If our tea industry can develop better , The income of farmers can also be more. "He told reporters that the life of farmers in mountainous areas is still relatively difficult. In addition to participating in public welfare undertakings such as donating and subsidizing schools, repairing bridges and repairing roads, the company also provides assistance in other ways: adhere to the purchase and protection price policy, and some tea farmers are more difficult. , The company’s purchase price will be slightly higher than the market price, and sometimes the children of tea farmers have difficulty in schooling, and the company will do its best to provide some subsidies. However, Li Minglian believes that these are just auxiliary means. Only when the tea industry develops better and Dehong develops better, can the lives of farmers become better.

　　 Listening to Li Minglian’s words, the reporter has some new feelings According to the ancients, "big hidden in the city", this somewhat humble tea manufacturer hidden in the city, used extraordinary actions to promote Dehong's tea to the international market and won praise from all over the world. At the same time, it also found the answer to why Yunhong Black Tea was able to beat its competitors in the first state-of-the-art brand product selection in the state.